The Muslim Association of Britain is a British organisation established in November 1997, dedicated to serving society through promoting Islam in its spiritual teachings, ideological and civilising concepts, and moral and human values—all placed in the service of humanity. It seeks to convey these by reaching out to people using high standards of communication (the good word) and offering logically-grounded argument (proof), following the command of Allah, the Almighty: “Call to the way of your Lord with wisdom, good advice, and reason in the best manner” (…)