Founded in 2013 as Cirvinel, the rebranding process has given birth to North Section in a new era. Since our foundation, we have traded in mostly just t-shirts and sent them all over Europe and further afield and have taken great joy in seeing our t-shirts worn in Germany, Sweden and Macedonia among others. As we looked to expand our range we felt we needed to work on our branding better and it became clear that the main reason that we were not doing this was, we didn't have a clear vision for our brand and, therefore, could not put our faith in it.
So just like when Caitlyn Jenner didn't feel like Bruce, we felt a little outside ourselves, and North Section was born. We wanted to keep mainly within terrace culture but keep the versatile nature that we had before to branch off and explore other areas of British subcultures so it was important the name had the same versatility while becoming more relevant to terrace culture at the same time. The inspiration from the name came from the term used to describe the northern section that many groups of Ultras are situated in Italy - la curva nord. Translated, it means the north bend so we adapted this to give is a British, rather than a continental feel, and named the brand North Section. It makes geographical sense to us to choose this with us being situated up north on the east coast of Scotland.