Jasmine Elizabeth - JE The Brand

The past decade founder and creative director, Agie Purwa has been working alongside fashion designers for renowned fashion brands in America, Europe and across Australia manufacturing handmade leather shoes, handbags, apparel and accessories for their respective brands at her workshop in Bali.

Discovering that designing and manufacturing handmade fashion pieces and working with impeccable material a pleasure, Agie started to free reign her own line, Jasmine Elizabeth, named after her daughter.

Inspired by nature, architects, culture and people, Agie infuses glamour, sensuality, and feminine into her designs. Frequenting travels to cosmopolitan cities and living in Bali, an island with picturesque nature, rich traditional culture and vibrant colors, Agie translates beauty of the island into a simple structure without leaving the authenticity of renowned traditional craftsmanship of hand making process. From sketch to the finish, creative hands of the designer and cobblers construct sea of shoes.

It takes two shoe artisans, sixteen hours of labor to fabricate a pair of shoes. Ten cobblers work harmoniously at their atelier nestled elegantly in hidden alley of Bali’s most busiest tourist town in Kuta.

The showroom exemplifies the search for less ostentatious, offering authentic luxury and personalized shopping experience.

Jasmine Elizabeth collections bestows classic sophistication and simple silhouettes, keeping with the brand’s design philosophy, sensuality lies in simplicity.