Functional benefits
• 99.9% UV protection
• Theft deterrent
• Weather defense (hurricanes, etc.)
• Privacy shield

Emotional benefits
”I feel confident that my property and loved
ones are well guarded.“

Functional benefits
• Climate regulation – deflects heat in summer,
insulates in winter
• Energy savings
• Glare reduction
• Security enhancements
• Ability to affect appearance to reflect
personal style

Emotional benefits
“I feel empowered when I am exercising greater
control over my environment.”

Functional benefits
• Enhanced style, appearance, comfort,
protection, and control
• Implies range and flexibility of product
offerings

Emotional benefits
“I feel satisfied that my environment reflects
my style.”