To become a world leader in sustainable livestock production you must become a world leader in efficient livestock production. It is only through technology and data led management decisions that all farming enterprises can improve further and reduce their carbon footprint. "If you can't measure it, you can't manage it"...Reap Interactive, an Agtech company, was founded in Ireland with a vision to make livestock farming more economically and environmentally efficient.Reap Interactive Ltd have designed and built ‘BovinePlus', an innovate precision farming platform that automatically gathers and records weight and behavior data from animals (Dairy, Beef, Veal) in their natural environment, up to six times per day. The consistent accurate data gathered by BovinePlus provides a new level of insight into how to achieve the most effective and efficient animal performance possible, identifying the genetics, the feedstuffs and the management practices that achieve the very best results. This data is sought by all stakeholders invested in sustainable animal production including the consumer, food retailers, processors, producers, environmental ambassadors and policy makers.
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Keywords: agriculture