Text-Art is developing an innovative technology for textual targeting of users according to their textual preferences & tendencies. Text-Art’s platform is used to target specific headings of content pieces to user segments to increase engagement. Due to the many domains in which a user could be targeted, Text-Art dynamically creates segments of users based on the contexts of the content or ad. Text-Art’s technology could be used by content & e-commerce publishers as well as advertisers.Due to low integration efforts & high adoption rates, Text-Art initially developed a publishing optimization platform, enabling publishers to set multiple headlines for the same piece of content targeting different segments of users. 80% of reader’s decision whether to consume content is attributed to the headline. Text-Art's headline personalization has high impact on user engagement taking into account users’ location, demographics & tendency to linguistic.
Social Link - Angellist: http://angel.co/text-art
Keywords: enterprise software