Radio Simba is positioned as ‘Mwananchi" radio station, which could also bedescribed as "The Radio Station Built for Common Mwananchi".All of the elements heard on Radio Simba were designed from the input andfeedback collected from extensive local research studies and its unique "FMRadio Start-Up" pre-launch campaign.The on-air presentation language of Radio Simba is 100% Swahili (being theonly Commercial FM station in the region to do so ) with programmes designedto appeal to residents of Rift valley, Western and Nyanza where the majority of listeners are farmers and business persons, aged between 18 and65 years, in lower, middle, and upper socioeconomic groups.Radio Simba plays best music mix for listeners, from the 70's, 80's, 90'sand today, ranging from local popular songs to the best of the world bestmusic. The station reflects the wide variety and rich history ofcontemporary popular music, along with special lifestyle, farming, Culture, Business features and exciting radio contests and promotions, designed asrelevant to the target audience and with prizes these listener's love towin.The Radio Simba image portrays all that the upwardly mobile listeners areattracted and is a talking point amongst residents, where neighbours andfriends are encouraged to relate to the station and exchange views on whatthe station offers.Radio Simba ni Sauti Ya Jamii.
Social Link - Linkedin: http://www.linkedin.com/company/radio-simba-fm
Employee Count: 7
Keywords: broadcast media production & distribution