The Cinnabon experience includes World Famous Cinnamon Rolls which delight guests with swirls of light, moist dough, filled with lots of thick brown sugar and Makara cinnamon, then topped with freshly made cream cheese frosting. The rolls are served within 30 minutes of the oven. Cinnabon's "guest-first" culture, born out of the company's roots in the restaurant industry, make attentive and cheerful service a standard at each bakery. In fact, the company credits its success to the uniqueness of its products and dedication to guest service.