History of Serta International.
Based in Illinois, United States, Serta® International are proud to produce the World's Best Mattress ™. In 1931, an assembly of independent mattress manufacturers joined forces. They realized that their future rested on the ability to compete with name recognition and advertising dollars of emerging national companies.

In 1933, the manufacturers organized their companies under one name—Serta—and set national guidelines for the products they would make and market under that brand name.

In creating its flagship mattress, the Perfect Sleeper®, these entrepreneurs struck a powerful balance. They developed a nationally recognized brand as well as a network of local companies dedicated to growing their retail partners’ businesses.