The mother company of Sharelaa Berhad named iRewards Berhad established since 2005. iRewards Sdn Bhd has sought to contribute value to society by partnering with small and medium enterprises (SMEs) from various industries; operating its business with a focus on customer loyalty and rewards program through an array of cross-promotional strategies. In 2016, iRewards Sdn Bhd was further restructured to iRewards Berhad – an investment holdings company that seeks to create diverse opportunities and limitless platforms with the expansion of more than five subsidiary companies.Through its subsidiaries, Sharelaa Berhad is a Holding Group of distributing luxury, lifestyle and premium brands in Malaysia. Sharelaa Berhad is involved in retailing of apparel and lifestyle and sooner will expanding to fashion technology. Since 2018 as a new fashion startup company, our passion is bringing international leading fashion brand to ASEAN countries. We have the most comprehensive distribution platform through omni channel (online and offline) and network in Malaysia.