The fashion and retail industries in South Africa are unique, thus the challenges faced to cater for an emerging and continually evolving market are phenomenal. To bridge the existing divide and in an attempt to address the needs of the local market, the creation of Fashion World saw a new light coming to the fore, one that guided the public’s choices in terms of quality and designer fashion, with a truly South African touch.

Fashion World stores stock garments to suit every individual’s taste. Our in-house design team is well informed of market trends and developments and therefore ensure that customers are satisfied with contemporary fashion of the highest quality.

Fashion World’s foundations are the following fundamental principles:

To offer a world of fashion – that being an
unsurpassed variety of garments;

with the quality to match,

at the motto of “smart ways to dress for less”.
Fashion World is cut from local cloth and our understanding of the South African market is therefore exceptional. Our collections bear a unique South African identity and are all touched with excellent quality and truly remarkable design flair. The notable difference lies in the fact that the quality and trends offered do not bear exorbitant prices.

Fashion World’s policy on maintaining cost effective and competitive prices is a reflection of our commitment to provide a range of versatile and trendy garments, designed to complement each other across a multitude of combinations.

This is achieved by using a philosophy geared at promoting South African design talent, manufacture and overall productivity that are set to continue this legacy and build on the already existing and fruitful foundations.