Pure Miracle emerged from a France based perfumery aromatherapy study that researched on the powerful benefits of rose essence in aromatherapy. Hajjah Mariati Johari, founder of Institute of Aromatherapy (IAE) spent 20 years through case studies on therapeutic healing of aromatherapy. In her study, she found the magical benefits of rose essence that aids in therapeutic healing and uplift general well-being of the body, mind and soul. Thus, in her aromatherapy blended recipes, she infused authentic rose essence to enhance the aromatherapy healing powers to combat negative energy, renew the spirit of well-being and accelerate the healing process internally.