Africa has the huge opportunity in Agriculture sector and it is not well utilised. Almost 80 percent of the African population depends on agriculture sector to survive. But still people remain to be poor and they live in poor condition.The problem is, there`s no direct link between farmers and market/consumer to sell their product and if they get access to market there`s chain of brokers who exploit them and give low prices for their product this scenario led to farmers to remain poor and not benefit from their activities. Also, it has been hard to consumers to access organic, fresh and health food products. So, we came up with the solution which is to create direct link between farmers and the market/consumers and to serve the community with the heathy, quality food products and easily to get with reasonable price.About our innovationOur innovation will help farmers to have easy access to the market and it will enhance easy accessibility of fresh and healthy food products to consumers by creating online platform which will enable consumers to buy directly online and the products will be delivered directly to their given address. This is going to improve the farmer`s life because they will be getting market price because our innovation is going to eliminate the chain of brokers who are exploiting farmers. And for customers life is going to be improved by enhancing them getting fresh and heathy food with a reasonable price through delivery services. The way our approach improves upon other ways of solving the problemThe best thing about our approach, it creates opportunity for farmers to have directly link with the market. it differs from the current approach which form barrier between farmers and market where by farmers doesn`t clearly understand the market needs in term of quantity, quality, and the market trends. So, our innovation it's going to bring revolutionary changes from farmers to market, where by farmers will be understanding what the market or consumers needs in term of quality, quantity and at what time and for consumer`s it's going to help them to have easy access of quality food.
Social Link - Linkedin: http://www.linkedin.com/company/oriental-market-tanzania
Employee Count: 3
Keywords: agriculture