Elevating the quality of your brand presence is not painless or pretty. It is a never-ending process, a continuous cylce of rupture to realization. There are no predictable timetables; innovative ideas take their own sweet time coming into form and serving people.
As such, the creative process is rarely quantifiable...a reality that often makes metrics-obsessed brand managers squirm. This is where Porter Communication steps in: to illuminate the path and walk with you through the process.
"
12 September 2023
Anynomous
"
It seems everyone in the marketing business has locked on to the notion that brand storytelling is the new-fangled thing. Of course, storytelling is nothing new. What’s new is the dynamic and interconnected relationship between paid, owned and earned media. Brand stories form the very epicenter of these inter-connected media channels.
For emerging brands with modest marketing budgets, to effectively leverage the power of their brand story requires a new approach far beyond co...nventional taglines and advertising executions. As we all know, this is even more complex when faced with the fact we live in the speed-of-light-digital-age with exploding technologies, media channels shrinking attention spans, and ever more consumer control over what they allow into their heads.
Are you ready to take your brand story to the next level? The creative team at Porter is waiting to help...
See More "
31 August 2023
Anynomous
"
Understanding user behavior, cultural trends, ethnography, organizational behavior and brand storytelling, brand designers are fluid in their unique ability to work with and through all of these processes. Like a needle and thread, brand designers stitch together the very fabric of highly values brand experiences. They create engagement across all the required touch-points in both the physical and digital worlds. Brand designers are skilled at organizing complex systems that provide function and utility and telling simple stories that connect with people on deep emotional levels.
Is your brand connecting with your target market on this deep level? We can help.
"
21 August 2023
Anynomous
"
Brand designers create the relationship between companies and customers.
Brand design is a discipline that integrates the experience of a brand into a single concept. Beginning with how a product operates, feels, how you became aware of it, how you buy it, what you experience when you open the box, what the interaction must be with company leaders, employees and customer service. All of these diverse experiences can be designed to create brand insistence. In effect creating a brand where there are no perceived substitutes.
This is where we at Porter excel. Let us know how we can help!
"
19 August 2023
Anynomous
"
Your brand story is all the marketing you will ever need.
The power of a brand’s story lies in a singular idea anchored in shared values between brand and audience. This singularity is transcendent and unchanging over the entire life of the brand.
Your brand story will outlive any advertising or promotional campaign. At its most fundamental level, the brand story is nothing more than the authentic truth making the brand highly valued by the audience and distinguished from al...l alternatives in the category.
However, in practice, brands over time will tell many sub-stories nuanced for various audiences as the business grows. To remain relevant and credible, brand owners must be guided by a strategic story platform that brings audiences ever closer to the brand’s core truth and proposition.
This requires discipline–which for many emerging brand owners is a difficult habit to form. It’s far easier to promote, persuade and convince.
The trouble is those days of persuasion and selling are long gone. Emerging brand owners must begin with the reality no one cares and no one is listening. And nothing is more frustrating for business leaders than to realize their limited financial investment in marketing is the sound of one hand clapping.
Anynomous
"
Elevating the quality of your brand presence is not painless or pretty. It is a never-ending process, a continuous cylce of rupture to realization. There are no predictable timetables; innovative ideas take their own sweet time coming into form and serving people.
As such, the creative process is rarely quantifiable...a reality that often makes metrics-obsessed brand managers squirm. This is where Porter Communication steps in: to illuminate the path and walk with you through the process.
" 12 September 2023Anynomous
"
It seems everyone in the marketing business has locked on to the notion that brand storytelling is the new-fangled thing. Of course, storytelling is nothing new. What’s new is the dynamic and interconnected relationship between paid, owned and earned media. Brand stories form the very epicenter of these inter-connected media channels.
For emerging brands with modest marketing budgets, to effectively leverage the power of their brand story requires a new approach far beyond co...nventional taglines and advertising executions. As we all know, this is even more complex when faced with the fact we live in the speed-of-light-digital-age with exploding technologies, media channels shrinking attention spans, and ever more consumer control over what they allow into their heads.
Are you ready to take your brand story to the next level? The creative team at Porter is waiting to help...
See More " 31 August 2023Anynomous
"
Understanding user behavior, cultural trends, ethnography, organizational behavior and brand storytelling, brand designers are fluid in their unique ability to work with and through all of these processes. Like a needle and thread, brand designers stitch together the very fabric of highly values brand experiences. They create engagement across all the required touch-points in both the physical and digital worlds. Brand designers are skilled at organizing complex systems that provide function and utility and telling simple stories that connect with people on deep emotional levels.
Is your brand connecting with your target market on this deep level? We can help.
" 21 August 2023Anynomous
"
Brand designers create the relationship between companies and customers.
Brand design is a discipline that integrates the experience of a brand into a single concept. Beginning with how a product operates, feels, how you became aware of it, how you buy it, what you experience when you open the box, what the interaction must be with company leaders, employees and customer service. All of these diverse experiences can be designed to create brand insistence. In effect creating a brand where there are no perceived substitutes.
This is where we at Porter excel. Let us know how we can help!
" 19 August 2023Anynomous
"
Your brand story is all the marketing you will ever need.
The power of a brand’s story lies in a singular idea anchored in shared values between brand and audience. This singularity is transcendent and unchanging over the entire life of the brand.
Your brand story will outlive any advertising or promotional campaign. At its most fundamental level, the brand story is nothing more than the authentic truth making the brand highly valued by the audience and distinguished from al...l alternatives in the category.
However, in practice, brands over time will tell many sub-stories nuanced for various audiences as the business grows. To remain relevant and credible, brand owners must be guided by a strategic story platform that brings audiences ever closer to the brand’s core truth and proposition.
This requires discipline–which for many emerging brand owners is a difficult habit to form. It’s far easier to promote, persuade and convince.
The trouble is those days of persuasion and selling are long gone. Emerging brand owners must begin with the reality no one cares and no one is listening. And nothing is more frustrating for business leaders than to realize their limited financial investment in marketing is the sound of one hand clapping.
Time to call in the experts at Porter.
See More " 14 August 2023