College & Broad, LLC is a product development and design firm based in Athens, Georgia. Our goal is to advance the University of Georgia brand by organizing local artists and fashion designers to be involved in the creation of superior products to showcase their talents and the city they are passionate about. From apparel to furniture and accessories, our aim is to create products that are well-made, fashionable, and local. Then, we will take a portion of the proceeds to sponsor local charities such as A New Hope Animal Shelter, and also to share profits with and reinvest in the artists and manufacturers who make it possible.