Youth Lens 360° is a company that provides superior visual communication, product marketing and branding services through the lens of youth ages 14-24. The owner, Dario Otero, utilizes L.E.A.D. (learn, experience, apply and debrief) curriculum to train and support technical and social entrepreneurial interests of youth. The company provides youth with project based credit, experiential learning, after school enrichment, entrepreneurial development and pay through an application and membership process. Youth can be referred by their school or join independently. The overall goal of Youth Lens 360° is to provide businesses, schools, governmental agencies, policy makers and secondary institutions with marketing, branding, storyboarding, product promotion, product focus groups through the lens and creative genius of today's youth.

Prior to forming Youth Lens 360°, Dario worked as a special education teacher and transition specialist at High School for Recording Arts (HSRA) in St. Paul, Minnesota. While at HSRA, Dario developed and implemented a visual communications department that connects visual technology with rigorous curriculum to address highly creative learning styles in special education student populations. He developed projects that allowed students to have a voice in their education and travel throughout Minnesota to collaborate with other students around issues that are important to them in today's rapidly changing environment.