WECK is a commercial AM radio station licensed to Cheektowaga, New York and serving the Buffalo-Niagara Falls metropolitan area. The station airs a personality oldies and adult standards music format branded as "Buffalo's Very Own"The studios, offices and transmitter are located on Genesee Street in Buffalo's suburban Cheektowaga, which is WECK's official city of license, however the station promotes itself as a Buffalo station, as do several other radio stations licensed to Buffalo's suburbs. WECK programming is simulcast on FM translator station W275BB at 102.9 MHz. The station is currently owned by Radio One Buffalo, LLC, a company set up by Buffalo radio personality William J. Ostrander .HistoryEarly yearsIn August 1956, the station first signed on as WNIA. The call letters referred to the nearby Niagara Falls. The station was founded by Gordon P. Brown, who also owned WSAY (now WXXI) in Rochester, New York. After Brown's death, WNIA was sold to Quid Me Broadcasting, a group headed by local broadcast account executive Chet Musialowski. Musialowski was also General Manager of the station during the Quid Me years (1980–1988).