As the internet has grown in prominence and use the capitalization on the direct mail format has dropped off dramatically.

Here are 3 fascinating and revealing questions you probably hadn't considered:

1. How many pieces of mail came in your mailbox today?

2. How many more came to you 10 years ago than today?

3. How many more emails come to your inbox today as opposed to 10 years ago?

If you're anything like us here you are getting 50% or less mail in your mailbox than 10 years ago. And your email inbox is probably getting 5x the number of emails you received 10 years ago.

This deluge of email frustrates most people but when you take a step back and look at the data an interesting thing is revealed. There is massive opportunity right now when you know how to do direct mail. We noticed this and you will too.

Since people get only 4 - 5 pieces of mail per day your message is much more likely to be seen. This is in stark contrast to getting your email opened among the 100 or 500 emails people get in their inbox each day.

Which would you rather be...1 message out of 5 OR 1 message out of 500? Which gives you the best chance of being seen and heard?

You can agree from the numbers and from what you've seen in your own daily contacts that direct mail advertising has advantages. The pendulum has swung back to direct mail. At the very least direct mail advertising should be part of your marketing mix if not your focus.

Email still works but direct mail is the easier path today by the numbers.