7 statistics that are sure to be eye-openers, if not total mind-changers:
• 78% of Internet users conduct product research online
• In the past year, Web-based email usage dropped a staggering 59% among 12-17 year olds
• 78% of business people use their mobile device to check email
• 40% of US Smartphone owners compare prices on their mobile device while in-store, shopping for an item
• 200 Million Americans have registered on the FTC’s “Do Not Call” list
• 91% of email users have unsubscribed from a company email they previously opted-in to
• 84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising

The real questions become this:

Are you going to embrace this change and transform costly, low-yielding marketing programs into finely-tuned lead generation machines?

Alternatively, are you going to risk becoming irrelevant?

Trust me, if you don’t like change, you’re going to like irrelevancy even less.